This Is a Story About Change That Sticks.

Where CQ® Began

After working with clients for the first 20 years, Barbara saw that people who were highly successful in other aspects of their careers struggled to lead change, and many organizations fail to realize the benefits from their change initiatives.

There was a glaring gap. There were many change models, and many leadership models, but no models to develop change leadership capabilities.

That’s when Barbara put her practical experience and academic research towards finding a solution. She discovered something she called Change Intelligence®, which are powerful insights that help people unleash their change leadership.

She developed an assessment that helps people uncover their Change Leadership Style, giving them critical awareness to how they can best contribute to change initiatives.

The Impact of Lasting Change

Over the last decade our Change Catalysts team has developed and delivered resources ranging from workshops to eLearning to certifications on Change Intelligence®, creating a common language of “Heart, Head and Hands” for tens of thousands of people around the globe.

It’s been a great joy for us seeing how CQ® helps people unlock their change leadership, which not only accelerates the impact of change and creates longer lasting change for organizations, but also makes the experience for everyone involved more positive, meaningful, and fulfilling.

It’s our passion and privilege to help organizations around the world deliver transformational change that sticks.

Our Clients Include

  • Abbott Laboratories, AbbVie, Allstate, the American Medical Association, Amnesty International, ArcelorMittal, Ascension Healthcare, Austin Industries
  • Baxter, Blue Cross/Blue Shield, BP, BRP
  • CareerBuilder, CGI, Cisco, Constellation Brands
  • Daikin, Dell, Deloitte, DSM, Dunkin’ Brands
  • Exelon
  • The Federal Reserve bank of Dallas, Ford
  • Grainger, GM, Goodwill Industries
  • Harvard University, Hewlett Packard Enterprise, Hyatt
  • The International Coach Federation, Lawrence Livermore National Laboratory, Liberty Mutual
  • McKesson, Merck/MSD, Motorola
  • The National Institutes of Health, Nationwide, Navistar, NiSource, Northwestern University, the NYPD, the Nuclear Regulatory Commission
  • Olympus
  • Reynolds, RSM, Rush Medical Center
  • Save the Children, Schneider Electric, Steel Dynamics
  • Tampa International Airport, ThyssenKrupp, the Transportation Safety Institute
  • United Airlines, the United Nations, University Hospitals, University of Florida Health, US Cellular
  • Whole Foods, and Wintrust Financial Corporation


Meet Our Founder – Barbara A. Trautlein, Ph.D.

Barbara Trautlein, the principal and founder of Change Catalysts, is the author of the best-selling book Change Intelligence: Use the Power of CQ to Lead Change that Sticks and the creator of the CQ® System for Developing Change Intelligence®.


Barbara is a recognized leader in the global change community and has been honored as the Change Management Consultant of the Year by the Association of Change Management Professionals.